Overview

Spark Skincare is a clean, calming skincare brand crafted to help users glow with confidence through gentle formulations and refined design. With a focus on softness, radiance, and clarity, Spark blends functional skincare with luxurious aesthetics, inviting users to embrace their natural beauty.

Role

Brand Identity Design, Packaging Design, Creative Direction, Copywriting

Challenge

Create a skincare brand that feels both clinically credible and emotionally nurturing. The identity needed to stand out in the saturated clean beauty space while maintaining a calm, minimalist tone that builds trust and invites daily use.

Solution

Spark was brought to life through a soft yet structured brand identity: a bold serif wordmark with elegant curves, a radiant star motif, and a muted periwinkle-led palette. Packaging was designed with clarity and ease in mind—highlighting key ingredients, using elevated materials, and pairing minimal layouts with poetic product names like GlowGuard™. The result is a brand that feels modern, thoughtful, and effortlessly radiant.