Overview

Marlowe is a modern dry gin that fuses timeless craft with quiet sophistication, where rich spices meet a crisp citrus lift. Designed to become the new classic, Marlowe’s brand identity blends minimalist elegance with a bold, grounded presence—capturing the spirit’s refined yet approachable character across every touchpoint.

Role

Brand Designer & Art Director, Visual Identity, Packaging Design, Brand System Development, Photography Direction

Challenge

To create a gin brand that honors traditional craftsmanship while feeling distinctly modern and design-forward. Marlowe needed to strike the balance between elegance and edge, standing out in a saturated craft spirits market without losing its sense of authenticity.

Solution

A bold typographic logo paired with a Y2K-inspired monogram to infuse the brand with sophistication and subtle attitude. A palette inspired by Marlowe’s own botanicals—juniper bark, lemon peel, coriander, ginger—builds a moody, grounded aesthetic. Thoughtful label design, minimalist layouts, and natural-texture photography unify the brand into a quietly confident, visually striking system made for modern classic status.