Overview

Coolbeanz is a modern, minimalist coffee shop concept designed for brands that want to stand out with boldness and playful charm. Merging clever visuals with strategic identity, Coolbeanz delivers a fresh, personality-driven take on coffee culture—where strong brews meet even stronger branding.

Role

Brand Designer & Art Director, Visual Identity, Packaging Design, Brand Voice Development, Merchandise Concepts

Challenge

To create a coffee brand that feels bold and modern without losing its sense of fun. The identity needed to resonate with a younger, style-conscious audience while staying approachable and rooted in quality.

Solution

A clever wordmark featuring coffee bean sunglasses, turning the brand name into an iconic symbol full of personality. The visual identity uses a rich forest green and warm beige palette to balance boldness with earthiness. Playful copy, like "No Bad Beans" and "Bean There, Pulled That," builds a relatable voice, while bold type and flexible layouts keep the brand fresh across bags, merch, and signage.